{"id":210,"date":"2026-05-25T19:30:41","date_gmt":"2026-05-25T19:30:41","guid":{"rendered":"https:\/\/cashchat.se\/dir\/?page_id=210"},"modified":"2026-05-25T19:37:41","modified_gmt":"2026-05-25T19:37:41","slug":"pitch","status":"publish","type":"page","link":"https:\/\/cashchat.se\/dir\/pitch\/","title":{"rendered":"Pitch"},"content":{"rendered":"\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Adase Ads Ltd \u2013 Monetising East Africa\u2019s Mobile Social Boom<\/title>\n    <style>\n        :root {\n            --primary: #1a365d;\n            --primary-light: #2b6cb0;\n            --accent: #f6e05e;\n            --accent-hover: #ecc94b;\n            --text: #2d3748;\n            --text-light: #4a5568;\n            --bg-light: #f7fafc;\n            --white: #ffffff;\n            --shadow: 0 10px 30px rgba(0,0,0,0.08);\n            --radius: 16px;\n            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54, 93, 0.98);\n                backdrop-filter: blur(10px);\n                flex-direction: column;\n                justify-content: center;\n                gap: 2rem;\n                transition: right var(--transition);\n                z-index: 999;\n            }\n\n            .nav-links.active {\n                right: 0;\n            }\n\n            .hamburger {\n                display: flex;\n            }\n\n            .hero {\n                padding-top: 5rem;\n            }\n\n            .asset-grid {\n                flex-direction: column;\n                gap: 1.5rem;\n            }\n\n            .grid {\n                grid-template-columns: 1fr;\n            }\n\n            table {\n                font-size: 0.9rem;\n            }\n        }\n\n        @media (max-width: 480px) {\n            .hero h1 {\n                font-size: 1.8rem;\n            }\n\n            .btn {\n                padding: 0.7rem 1.5rem;\n                font-size: 0.9rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <!-- Navigation -->\n    <nav class=\"navbar\">\n        <div class=\"container\">\n            <a href=\"#\" class=\"logo\">ADASE ADS<\/a>\n            <div class=\"nav-links\" id=\"navLinks\">\n                <a href=\"#story\">Our Story<\/a>\n                <a href=\"#assets\">Assets<\/a>\n                <a href=\"#model\">Model<\/a>\n                <a href=\"#invest\">Invest<\/a>\n                <a href=\"#contact\">Contact<\/a>\n            <\/div>\n            <div class=\"hamburger\" id=\"hamburger\">\n                <span><\/span>\n                <span><\/span>\n                <span><\/span>\n            <\/div>\n        <\/div>\n    <\/nav>\n\n    <!-- Hero -->\n    <section class=\"hero\">\n        <div class=\"hero-content\">\n            <h1>Monetising East Africa\u2019s Mobile Social Boom<\/h1>\n            <p>A high\u2011margin advertising platform built from a decade of fintech resilience. Live app, 500K dormant users, and a team that turns crises into cash.<\/p>\n            <div>\n                <a href=\"#invest\" class=\"btn\">Investment Details<\/a>\n                <a href=\"#story\" class=\"btn btn-outline\">Our Journey<\/a>\n            <\/div>\n            <div class=\"app-buttons\">\n                <a href=\"https:\/\/cashchatbank.com\" target=\"_blank\" class=\"btn btn-wallet\">\ud83d\udcb3 Wallet App<\/a>\n                <a href=\"https:\/\/ai.cashchatapp.com\" target=\"_blank\" class=\"btn btn-social\">\ud83d\udcac Social Media App<\/a>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <!-- Our Story -->\n    <section id=\"story\" class=\"section-bg\">\n        <div class=\"container\">\n            <h2>From Fintech to Ad\u2011Tech: A Story of Resilience<\/h2>\n            <div class=\"grid\">\n                <div class=\"card\">\n                    <div class=\"year\">2016<\/div>\n                    <p>Founded <strong>Pesamoni Ltd<\/strong>, building inter\u2011bank payment rails for Stanbic, KCB, and all major Kenyan banks.<\/p>\n                <\/div>\n                <div class=\"card\">\n                    <div class=\"year\">2017\u20132020<\/div>\n                    <p>Launched <strong>Boldcashers wallet<\/strong>. Scaled to <strong>500,000+ users<\/strong> and <strong>3.8B shillings<\/strong> in transactions across Uganda, Kenya, Rwanda.<\/p>\n                <\/div>\n                <div class=\"card\">\n                    <div class=\"year\">2020<\/div>\n                    <p><strong>Regulatory shock:<\/strong> Bank of Uganda demanded 10B shillings capital. Closed wallet in Uganda.<br>Same year, launched <strong>Cash Chat<\/strong> \u2013 a viral social app.<\/p>\n                <\/div>\n                <div class=\"card\">\n                    <div class=\"year\">Today<\/div>\n                    <p><strong>Adase Ads Ltd<\/strong> monetises Cash Chat via in\u2011app advertising. No licence trap \u2013 pure social + ads.<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <!-- Assets -->\n    <section id=\"assets\">\n        <div class=\"container\">\n            <h2>What We Bring to the Table<\/h2>\n            <div class=\"asset-grid\">\n                <div class=\"asset\">\n                    <div class=\"number\">125K+<\/div>\n                    <p>Cash Chat Downloads<\/p>\n                <\/div>\n                <div class=\"asset\">\n                    <div class=\"number\">500K<\/div>\n                    <p>Dormant Verified Users<\/p>\n                <\/div>\n                <div class=\"asset\">\n                    <div class=\"number\">Live<\/div>\n                    <p>Servers, Codebase &#038; Ad Tech<\/p>\n                <\/div>\n                <div class=\"asset\">\n                    <div class=\"number\">Decade<\/div>\n                    <p>Bank &#038; Telco Relationships<\/p>\n                <\/div>\n            <\/div>\n            <p style=\"text-align: center; margin-top: 3rem; font-size: 1.1rem; color: var(--text-light);\">We are not starting from zero. We are monetising an ecosystem that already understands money, conversation, and content in East Africa.<\/p>\n        <\/div>\n    <\/section>\n\n    <!-- Business Model -->\n    <section id=\"model\" class=\"section-bg\">\n        <div class=\"container\">\n            <h2>Capital\u2011Light Advertising Engine<\/h2>\n            <div style=\"display: flex; flex-wrap: wrap; gap: 3rem; align-items: center; justify-content: center;\">\n                <div style=\"flex: 1; min-width: 280px;\">\n                    <p style=\"font-size: 1.1rem;\">We serve <strong>native, interstitial, and video ads<\/strong> inside Cash Chat. Revenue from direct brands and programmatic networks.<\/p>\n                    <ul style=\"margin: 1.5rem 0; padding-left: 1.2rem; font-size: 1.05rem;\">\n                        <li>Blended CPM: $1.50 \u2013 $8.00<\/li>\n                        <li>Fixed server costs: $3K\/month<\/li>\n                        <li>Every user adds high\u2011margin revenue<\/li>\n                    <\/ul>\n                <\/div>\n                <div style=\"flex: 1; min-width: 280px;\">\n                    <div class=\"table-responsive\">\n                        <table>\n                            <thead>\n                                <tr><th>Year<\/th><th>MAU<\/th><th>Revenue<\/th><\/tr>\n                            <\/thead>\n                            <tbody>\n                                <tr><td>Year 1<\/td><td>250K<\/td><td>$243K<\/td><\/tr>\n                                <tr><td>Year 2<\/td><td>600K<\/td><td>$1.2M (profitable)<\/td><\/tr>\n                                <tr><td>Year 3<\/td><td>1.2M<\/td><td>$4.3M<\/td><\/tr>\n                            <\/tbody>\n                        <\/table>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <!-- Investment Details -->\n    <section id=\"invest\">\n        <div class=\"container\" style=\"max-width: 800px; text-align: center;\">\n            <h2>Seed Investment \u2013 Straight Equity<\/h2>\n            <p style=\"font-size: 1.2rem; margin-bottom: 2rem;\">A clean, simple structure: <strong>1,000,000 total ordinary shares<\/strong>.<\/p>\n            <div class=\"table-responsive\">\n                <table>\n                    <tbody>\n                        <tr><td><strong>Amount Raised<\/strong><\/td><td>$250,000<\/td><\/tr>\n                        <tr><td><strong>New Shares Issued<\/strong><\/td><td>9,500 Ordinary Shares<\/td><\/tr>\n                        <tr><td><strong>Investor Ownership<\/strong><\/td><td>0.95% (post\u2011money)<\/td><\/tr>\n                        <tr><td><strong>Post\u2011Money Valuation<\/strong><\/td><td>$26,315,800<\/td><\/tr>\n                        <tr><td><strong>Use of Funds<\/strong><\/td><td>Server optimisation, user re\u2011engagement, sales team, working capital<\/td><\/tr>\n                    <\/tbody>\n                <\/table>\n            <\/div>\n            <p style=\"font-weight: 600; margin-top: 2rem;\">Full voting &#038; dividend rights, no liquidation preference. Clean cap table.<\/p>\n        <\/div>\n    <\/section>\n\n    <!-- Contact \/ CTA -->\n    <section id=\"contact\" class=\"cta\">\n        <div class=\"container\">\n            <h2>Let\u2019s Build East Africa\u2019s Most Data\u2011Rich Ad Network<\/h2>\n            <p style=\"margin-bottom: 2.5rem; font-size: 1.1rem;\">We\u2019ve survived a regulatory wipeout and built a viral social app. Now we turn it into a cash\u2011generating media asset.<\/p>\n            <div>\n                <a href=\"#\" class=\"btn\">\ud83d\udcc4 Download One\u2011Pager<\/a>\n                <a href=\"https:\/\/wa.me\/256775036603\" target=\"_blank\" class=\"btn btn-wa\">\ud83d\udcf1 Chat on WhatsApp<\/a>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <!-- Footer -->\n    <footer>\n        <p>\u00a9 2026 Adase Ads Ltd \u2013 Kenya \/ Rwanda \/ Uganda. All rights reserved.<\/p>\n    <\/footer>\n\n    <!-- JavaScript for mobile menu -->\n    <script>\n        const hamburger = document.getElementById('hamburger');\n        const navLinks = document.getElementById('navLinks');\n        const navItems = navLinks.querySelectorAll('a');\n\n        hamburger.addEventListener('click', () => {\n            navLinks.classList.toggle('active');\n        });\n\n        navItems.forEach(link => {\n            link.addEventListener('click', () => {\n                navLinks.classList.remove('active');\n            });\n        });\n    <\/script>\n<\/body>\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>Adase Ads Ltd \u2013 Monetising East Africa\u2019s Mobile Social Boom ADASE ADS Our Story Assets Model Invest Contact Monetising East Africa\u2019s Mobile Social Boom A high\u2011margin advertising platform built from a decade of fintech resilience. Live app, 500K dormant users, and a team that turns crises into cash. Investment Details Our Journey \ud83d\udcb3 Wallet App [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-210","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/pages\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":2,"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/pages\/210\/revisions"}],"predecessor-version":[{"id":212,"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/pages\/210\/revisions\/212"}],"wp:attachment":[{"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/media?parent=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}