{"id":197,"date":"2026-05-22T09:21:47","date_gmt":"2026-05-22T09:21:47","guid":{"rendered":"https:\/\/cashchat.se\/dir\/?page_id=197"},"modified":"2026-05-25T19:22:05","modified_gmt":"2026-05-25T19:22:05","slug":"backend","status":"publish","type":"page","link":"https:\/\/cashchat.se\/dir\/backend\/","title":{"rendered":"Backend"},"content":{"rendered":"\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Adase Ads Ltd \u2013 Monetising East Africa\u2019s Mobile Social Boom<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        body {\n            font-family: 'Segoe UI', Tahoma, Geneva, Verdana, sans-serif;\n            line-height: 1.6;\n            color: #2d3748;\n            background: #ffffff;\n            scroll-behavior: smooth;\n        }\n\n        nav {\n            position: fixed;\n            top: 0;\n            width: 100%;\n            background: rgba(26, 54, 93, 0.95);\n            padding: 1rem 2rem;\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n            z-index: 1000;\n            backdrop-filter: blur(10px);\n        }\n\n        nav .logo {\n            font-size: 1.5rem;\n            font-weight: bold;\n            color: #fff;\n            letter-spacing: 2px;\n        }\n\n        nav .nav-links {\n            display: flex;\n            gap: 1.5rem;\n        }\n\n        nav .nav-links a {\n            color: #e2e8f0;\n            text-decoration: none;\n            font-weight: 500;\n            transition: color 0.3s;\n        }\n\n        nav .nav-links a:hover {\n            color: #f6e05e;\n        }\n\n        .hero {\n            height: 100vh;\n            background: linear-gradient(135deg, #1a365d 0%, #2b6cb0 100%);\n            display: flex;\n            flex-direction: column;\n            justify-content: center;\n            align-items: center;\n            text-align: center;\n            color: white;\n            padding: 2rem;\n            margin-top: 70px;\n        }\n\n        .hero h1 {\n            font-size: 3rem;\n            margin-bottom: 1rem;\n        }\n\n        .hero p {\n            font-size: 1.3rem;\n            max-width: 700px;\n            margin-bottom: 2rem;\n        }\n\n        .btn {\n            background: #f6e05e;\n            color: #1a365d;\n            padding: 0.8rem 2rem;\n            border-radius: 50px;\n            text-decoration: none;\n            font-weight: bold;\n            transition: background 0.3s, transform 0.3s;\n            display: inline-block;\n            margin: 0 0.5rem;\n        }\n\n        .btn:hover {\n            background: #ecc94b;\n            transform: translateY(-2px);\n        }\n\n        .section {\n            padding: 5rem 2rem;\n            max-width: 1100px;\n            margin: 0 auto;\n        }\n\n        .section h2 {\n            font-size: 2.2rem;\n            margin-bottom: 2rem;\n            color: #1a365d;\n            text-align: center;\n        }\n\n        .story-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));\n            gap: 2rem;\n            margin-top: 2rem;\n        }\n\n        .story-card {\n            background: #f7fafc;\n            padding: 2rem;\n            border-radius: 15px;\n            box-shadow: 0 4px 6px rgba(0,0,0,0.05);\n            text-align: center;\n        }\n\n        .story-card .year {\n            font-size: 2rem;\n            font-weight: bold;\n            color: #2b6cb0;\n        }\n\n        .asset-bar {\n            display: flex;\n            justify-content: space-around;\n            flex-wrap: wrap;\n            gap: 2rem;\n            margin: 2rem 0;\n        }\n\n        .asset {\n            text-align: center;\n        }\n\n        .asset .number {\n            font-size: 2.5rem;\n            font-weight: bold;\n            color: #d69e2e;\n        }\n\n        .table-wrap {\n            overflow-x: auto;\n        }\n\n        table {\n            width: 100%;\n            border-collapse: collapse;\n            margin: 2rem 0;\n        }\n\n        th, td {\n            padding: 1rem;\n            text-align: left;\n            border-bottom: 1px solid #e2e8f0;\n        }\n\n        th {\n            background: #1a365d;\n            color: white;\n        }\n\n        .cta-section {\n            background: #1a365d;\n            color: white;\n            text-align: center;\n            padding: 4rem 2rem;\n        }\n\n        .cta-section h2 {\n            color: white;\n        }\n\n        footer {\n            text-align: center;\n            padding: 2rem;\n            background: #2d3748;\n            color: #a0aec0;\n        }\n\n        @media (max-width: 768px) {\n            .hero h1 {\n                font-size: 2rem;\n            }\n\n            .nav-links {\n                display: none;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <nav>\n        <div class=\"logo\">ADASE ADS<\/div>\n        <div class=\"nav-links\">\n            <a href=\"#story\">Our Story<\/a>\n            <a href=\"#assets\">Assets<\/a>\n            <a href=\"#model\">Model<\/a>\n            <a href=\"#invest\">Invest<\/a>\n            <a href=\"#contact\">Contact<\/a>\n        <\/div>\n    <\/nav>\n\n    <section class=\"hero\" id=\"home\">\n        <h1>Monetising East Africa\u2019s Mobile Social Boom<\/h1>\n        <p>We turned a fintech regulatory crisis into a high\u2011margin ad platform. Backed by a live app, 500,000 dormant users, and a decade of regional trust.<\/p>\n        <div>\n            <a href=\"#invest\" class=\"btn\">Investment Details<\/a>\n            <a href=\"#story\" class=\"btn\" style=\"background: transparent; border: 2px solid #f6e05e; color: #f6e05e;\">Our Journey<\/a>\n        <\/div>\n    <\/section>\n\n    <section class=\"section\" id=\"story\">\n        <h2>From Fintech to Ad\u2011Tech: A Story of Resilience<\/h2>\n        <div class=\"story-grid\">\n            <div class=\"story-card\">\n                <div class=\"year\">2016<\/div>\n                <p>Founded <strong>Pesamoni Ltd<\/strong>, building inter\u2011bank payment rails for Stanbic, KCB, and all major Kenyan banks.<\/p>\n            <\/div>\n            <div class=\"story-card\">\n                <div class=\"year\">2017\u20132020<\/div>\n                <p>Launched <strong>Boldcashers wallet<\/strong>. Scaled to <strong>500,000+ active users<\/strong> and <strong>3.8 billion shillings<\/strong> in transactions across Uganda, Kenya, Rwanda.<\/p>\n            <\/div>\n            <div class=\"story-card\">\n                <div class=\"year\">2020<\/div>\n                <p><strong>Regulatory shock:<\/strong> Bank of Uganda demanded 10 billion shillings capital. Closed wallet in Uganda. <br>Same year, launched <strong>Cash Chat<\/strong> \u2013 a social app that went viral.<\/p>\n            <\/div>\n            <div class=\"story-card\">\n                <div class=\"year\">Today<\/div>\n                <p><strong>Adase Ads Ltd<\/strong> monetises Cash Chat\u2019s engaged users via in\u2011app advertising. No licence trap \u2013 pure social + ads.<\/p>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <section class=\"section\" id=\"assets\" style=\"background: #f7fafc;\">\n        <h2>What We Bring to the Table<\/h2>\n        <div class=\"asset-bar\">\n            <div class=\"asset\">\n                <div class=\"number\">125K+<\/div>\n                <p>Cash Chat Downloads<\/p>\n            <\/div>\n            <div class=\"asset\">\n                <div class=\"number\">500K<\/div>\n                <p>Dormant Verified Users<\/p>\n            <\/div>\n            <div class=\"asset\">\n                <div class=\"number\">Live<\/div>\n                <p>Servers, Codebase &#038; Ad Tech<\/p>\n            <\/div>\n            <div class=\"asset\">\n                <div class=\"number\">Decade<\/div>\n                <p>Bank &#038; Telco Relationships<\/p>\n            <\/div>\n        <\/div>\n        <p style=\"text-align: center; margin-top: 2rem;\">We are not starting from zero. We are monetising an ecosystem that already understands money, conversation, and content in East Africa.<\/p>\n    <\/section>\n\n    <section class=\"section\" id=\"model\">\n        <h2>Capital\u2011Light Advertising Engine<\/h2>\n        <div style=\"display: flex; flex-wrap: wrap; gap: 2rem; align-items: center; justify-content: center;\">\n            <div style=\"flex: 1; min-width: 280px;\">\n                <p>We serve <strong>native, interstitial, and video ads<\/strong> inside Cash Chat. Revenue from direct brand deals and programmatic networks.<\/p>\n                <ul style=\"margin: 1rem 0; padding-left: 1.5rem;\">\n                    <li>Blended CPM: $1.50\u2013$8.00<\/li>\n                    <li>Fixed server costs: $3K\/month<\/li>\n                    <li>High margin \u2013 every new user directly adds revenue<\/li>\n                <\/ul>\n            <\/div>\n            <div style=\"flex: 1; min-width: 280px;\">\n                <table>\n                    <tr><th>Year<\/th><th>MAU<\/th><th>Revenue<\/th><\/tr>\n                    <tr><td>Year 1<\/td><td>250K<\/td><td>$243K<\/td><\/tr>\n                    <tr><td>Year 2<\/td><td>600K<\/td><td>$1.2M (profitable)<\/td><\/tr>\n                    <tr><td>Year 3<\/td><td>1.2M<\/td><td>$4.3M<\/td><\/tr>\n                <\/table>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <section class=\"section\" id=\"invest\" style=\"background: #fff;\">\n        <h2>Seed Investment \u2013 Straight Equity<\/h2>\n        <div style=\"text-align: center; max-width: 700px; margin: 0 auto;\">\n            <p style=\"font-size: 1.2rem; margin-bottom: 1.5rem;\">Join us with a clean, simple structure: <strong>1,000,000 total ordinary shares<\/strong>.<\/p>\n            <div class=\"table-wrap\">\n                <table>\n                    <tr><td><strong>Amount Raised<\/strong><\/td><td>$250,000<\/td><\/tr>\n                    <tr><td><strong>New Shares Issued<\/strong><\/td><td>9,500 Ordinary Shares<\/td><\/tr>\n                    <tr><td><strong>Investor Ownership<\/strong><\/td><td>0.95% (post\u2011money)<\/td><\/tr>\n                    <tr><td><strong>Post\u2011Money Valuation<\/strong><\/td><td>$26,315,800<\/td><\/tr>\n                    <tr><td><strong>Use of Funds<\/strong><\/td><td>Server optimisation, user re\u2011engagement, sales team, working capital<\/td><\/tr>\n                <\/table>\n            <\/div>\n            <p style=\"font-weight: bold;\">Full voting &#038; dividend rights, no liquidation preference. Clean cap table.<\/p>\n        <\/div>\n    <\/section>\n\n    <section class=\"cta-section\" id=\"contact\">\n        <h2>Let\u2019s Build East Africa\u2019s Most Data\u2011Rich Ad Network<\/h2>\n        <p style=\"margin-bottom: 2rem;\">We\u2019ve survived a regulatory wipeout and built a viral social app. Now we turn it into a cash\u2011generating media asset. <br>Get the full business plan, pitch deck, and data room access.<\/p>\n        <a href=\"#\" class=\"btn\">Download One\u2011Pager<\/a>\n        <a href=\"mailto:founder@adaseads.com\" class=\"btn\" style=\"background: transparent; border: 2px solid #f6e05e; color: #f6e05e;\">Contact Founder<\/a>\n    <\/section>\n\n    <footer>\n        <p>\u00a9 2026 Adase Ads Ltd \u2013 Kenya \/ Rwanda \/ Uganda. All rights reserved.<\/p>\n    <\/footer>\n\n    <script>\n        \/\/ Smooth scrolling for anchor links\n        document.querySelectorAll('a[href^=\"#\"]').forEach(anchor => {\n            anchor.addEventListener('click', function (e) {\n                e.preventDefault();\n                document.querySelector(this.getAttribute('href')).scrollIntoView({\n                    behavior: 'smooth'\n                });\n            });\n        });\n    <\/script>\n<\/body>\n<\/html>\n\n\n\n<!--nextpage-->\n","protected":false},"excerpt":{"rendered":"<p>Adase Ads Ltd \u2013 Monetising East Africa\u2019s Mobile Social Boom ADASE ADS Our Story Assets Model Invest Contact Monetising East Africa\u2019s Mobile Social Boom We turned a fintech regulatory crisis into a high\u2011margin ad platform. Backed by a live app, 500,000 dormant users, and a decade of regional trust. Investment Details Our Journey From Fintech [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-197","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/pages\/197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/comments?post=197"}],"version-history":[{"count":6,"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/pages\/197\/revisions"}],"predecessor-version":[{"id":209,"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/pages\/197\/revisions\/209"}],"wp:attachment":[{"href":"https:\/\/cashchat.se\/dir\/wp-json\/wp\/v2\/media?parent=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}