Monetising East Africa’s Mobile Social Boom
A high‑margin advertising platform built from a decade of fintech resilience. Live app, 500K dormant users, and a team that turns crises into cash.
From Fintech to Ad‑Tech: A Story of Resilience
Founded Pesamoni Ltd, building inter‑bank payment rails for Stanbic, KCB, and all major Kenyan banks.
Launched Boldcashers wallet. Scaled to 500,000+ users and 3.8B shillings in transactions across Uganda, Kenya, Rwanda.
Regulatory shock: Bank of Uganda demanded 10B shillings capital. Closed wallet in Uganda.
Same year, launched Cash Chat – a viral social app.
Adase Ads Ltd monetises Cash Chat via in‑app advertising. No licence trap – pure social + ads.
What We Bring to the Table
Cash Chat Downloads
Dormant Verified Users
Servers, Codebase & Ad Tech
Bank & Telco Relationships
We are not starting from zero. We are monetising an ecosystem that already understands money, conversation, and content in East Africa.
Capital‑Light Advertising Engine
We serve native, interstitial, and video ads inside Cash Chat. Revenue from direct brands and programmatic networks.
- Blended CPM: $1.50 – $8.00
- Fixed server costs: $3K/month
- Every user adds high‑margin revenue
| Year | MAU | Revenue |
|---|---|---|
| Year 1 | 250K | $243K |
| Year 2 | 600K | $1.2M (profitable) |
| Year 3 | 1.2M | $4.3M |
Seed Investment – Straight Equity
A clean, simple structure: 1,000,000 total ordinary shares.
| Amount Raised | $250,000 |
| New Shares Issued | 9,500 Ordinary Shares |
| Investor Ownership | 0.95% (post‑money) |
| Post‑Money Valuation | $26,315,800 |
| Use of Funds | Server optimisation, user re‑engagement, sales team, working capital |
Full voting & dividend rights, no liquidation preference. Clean cap table.
Let’s Build East Africa’s Most Data‑Rich Ad Network
We’ve survived a regulatory wipeout and built a viral social app. Now we turn it into a cash‑generating media asset.