Monetising East Africa’s Mobile Social Boom
We turned a fintech regulatory crisis into a high‑margin ad platform. Backed by a live app, 500,000 dormant users, and a decade of regional trust.
From Fintech to Ad‑Tech: A Story of Resilience
Founded Pesamoni Ltd, building inter‑bank payment rails for Stanbic, KCB, and all major Kenyan banks.
Launched Boldcashers wallet. Scaled to 500,000+ active users and 3.8 billion shillings in transactions across Uganda, Kenya, Rwanda.
Regulatory shock: Bank of Uganda demanded 10 billion shillings capital. Closed wallet in Uganda.
Same year, launched Cash Chat – a social app that went viral.
Adase Ads Ltd monetises Cash Chat’s engaged users via in‑app advertising. No licence trap – pure social + ads.
What We Bring to the Table
We are not starting from zero. We are monetising an ecosystem that already understands money, conversation, and content in East Africa.
Capital‑Light Advertising Engine
We serve native, interstitial, and video ads inside Cash Chat. Revenue from direct brand deals and programmatic networks.
- Blended CPM: $1.50–$8.00
- Fixed server costs: $3K/month
- High margin – every new user directly adds revenue
| Year | MAU | Revenue |
|---|---|---|
| Year 1 | 250K | $243K |
| Year 2 | 600K | $1.2M (profitable) |
| Year 3 | 1.2M | $4.3M |
Seed Investment – Straight Equity
Join us with a clean, simple structure: 1,000,000 total ordinary shares.
| Amount Raised | $250,000 |
| New Shares Issued | 9,500 Ordinary Shares |
| Investor Ownership | 0.95% (post‑money) |
| Post‑Money Valuation | $26,315,800 |
| Use of Funds | Server optimisation, user re‑engagement, sales team, working capital |
Full voting & dividend rights, no liquidation preference. Clean cap table.
Let’s Build East Africa’s Most Data‑Rich Ad Network
We’ve survived a regulatory wipeout and built a viral social app. Now we turn it into a cash‑generating media asset.
Get the full business plan, pitch deck, and data room access.